Date: 12 September 2024
Time: 11am-12pm
Platform: Zoom
Following the success of our first webinar, "Under the Bonnet of a Biddable Campaign: Decoding Performance Marketing," we are excited to invite you to the next instalment in our series. This time, we're diving deeper into the strategic use of paid advertising to drive results at each stage of the marketing funnel. If you're looking to elevate your digital marketing game, this is an event you won't want to miss.
Our upcoming webinar is packed with strategic insights designed to help you maximise the effectiveness of your paid advertising campaigns. Here’s a sneak peek at what we'll cover:
Building on learnings from our last webinar, where we touched upon the basics of the marketing funnel, we take a deep dive into the importance of top-of-funnel and bottom-of-funnel strategies and how they work together powerfully. Widely referred to as ‘The Power Couple’, we'll showcase real-world examples to illustrate the powerful results achievable by combining awareness and conversion efforts.
The middle of the funnel is often overlooked and misunderstood. We'll explore the unique tactics that make this stage incredibly powerful for driving significant consumer behaviour. Learn about mid-funnel consideration campaigns, the benefits for different types of brands, and the most effective platforms to use.
Discover how to create a unified experience across various digital platforms. We'll discuss strategic budget allocation, evaluation of results and the importance of integrating other marketing disciplines to enhance your paid advertising efforts.
Gain expert insights, practical strategies, and a comprehensive understanding of deep digital strategy. This webinar offers valuable knowledge from industry experts, equipping you with the tools to transform your approach to paid advertising and drive better results for your business.
We look forward to seeing you there!