By Marissa Freeman, Director of Client Success
For marketing leads in the financial services sector, you know marketing isn't just about generating clicks, it's about building trust. A single misstep in compliance can erode your credibility, and failing to engage your niche audience can leave your brand behind. It's a high-stakes game that demands precision, creativity, and results.
Our client, Mitsui Bussan Commodities, is a global leader in trading energy commodities. They chose to partner with us because their digital presence was not aligned with their market position and growth plans. The brand struggled with an outdated website with poor user experience, which could not overcome compliance hurdles. They needed a solution to elevate their brand and deliver tangible results in a complex, competitive landscape.
Here's how Fingo helped Mitsui turn these challenges into opportunities driving measurable results. Our approach was simple. We addressed every challenge with precision and creativity. For Mitsui, we created a high-performing platform designed to deliver results.
At the heart of the project was a solution that could meet strict regulatory requirements without disrupting the user experience. We built a site that dynamically adapts to user locations, ensuring GDPR compliance for EU visitors while providing tailored content for non-EU audiences.
Understanding Mitsui's audience was key. We integrated a system that easily made daily financial reports, market insights, and other key content accessible. This wasn't just about functionality, it was about creating an experience where users quickly found exactly what they needed.
Finance audiences are notoriously hard to target, but our SEO strategy focuses on elevating rankings and visibility- which in turn supports brand awareness and trust By identifying and optimising for high-value keywords, we ensured Mitsui ranked where it mattered. Every aspect of the site, from metadata to site structure, was optimised to connect with their audience.
We overhauled Mitsui's site to reflect the sophistication of their brand. Clean navigation, intuitive layouts, and engaging calls-to-action turned the website into a powerful tool that worked as hard as their team.
The impact of our work wasn't just visible, it was measurable.
These results were proof of a digital strategy that delivered on every promise.
Mitsui's success highlights an important truth: your digital strategy in asset management and financial services is a critical tool for building trust, navigating compliance, and driving engagement.
At Fingo, we understand the stakes. We specialise in helping financial services brands tackle complex challenges with precision and creativity, crafting strategies that deliver measurable impact. Whether building a high-performing website or creating campaigns that connect, we're here to help you stand out in a competitive market.
The finance industry doesn't wait, and neither should your marketing. Let’s chat about how Fingo can help you transform your digital strategy and deliver results that make a difference.
Contact us today at marketing@fingo.co.uk