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Ginny Gilmour

Ginny Gilmour

#Digital Strategy#Thought Leadership

The Rise of AI – A Silent Revolution With Loud Impacts

In this second part of our series, we explore how AI is no longer a concept of the future—it’s here, transforming daily life and reshaping industries. From Netflix recommendations to workplace automation, its benefits are vast, but so are the challenges of bias, job displacement and privacy. Understanding and managing AI today is essential to ensuring its legacy is one of innovation and fairness. How we act now will define its impact on our lives and society.

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Marissa Freeman

Marissa Freeman

#Sustainable Visibility#PPC#SEO#Digital Strategy#Thought Leadership

SEO and Paid Search, Two Sides of the Same Coin

Brought to you by Marissa Freeman, Director of Client Success, this edition of our Director's Digest highlights why SEO and Paid Search are two sides of the same coin, not competing strategies. While SEO builds long-term authority and visibility, Paid Search delivers immediate results and protects your brand from competitors. Together, they create a seamless approach to dominating search results, with Paid Search accelerating SEO efforts and SEO sustaining results beyond campaign budgets. In today's competitive digital space, integrating these strategies is essential for maximising visibility, driving traffic and achieving measurable growth.

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Ginny Gilmour

Ginny Gilmour

#Digital#Thought Leadership

AI Is Inevitable, Duh! The Evolution of Technology

This first instalment in our three-part AI blog series explores the technological milestones that have fundamentally redefined human society. Each era has sparked concerns, disrupted livelihoods and changed how we perceive the world. Yet, with each new era, humanity has adapted and thrived. The rise of AI can be seen not as an unprecedented leap into the unknown but as a continuation of this long-standing tradition of progress.

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Ginny Gilmour

Ginny Gilmour

#Digital#News#Thought Leadership

Fingo Launches Experimental AI Podcast Series

In an exciting move to further embrace the future of digital marketing,  Fingo is excited to introduce The Digital Deep Dives, our new podcast series co-hosted by AI-powered colleagues Brooke and Jax. This podcast showcases how we're leveraging AI technology to present our expertise while remaining firmly in control of creating the content behind each episode.

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Lorenzo Brach del Prever

Lorenzo Brach del Prever

#Social Media#Digital#Performance Marketing#Thought Leadership

The Ultimate Enemies to Allies Trope - Meta & TikTok

Brought to you by Lorenzo Brach del Prever, Head of Performance, this Director’s Digest delves into how Meta and TikTok, usually seen as competitors, are actually a perfect pair. While TikTok brings viral, trend-driven awareness to the table, Meta excels at targeting and conversions. Together, they form a powerful full-funnel strategy. TikTok grabs attention and Meta turns it into action. In today’s crowded digital space, using both platforms is essential to cutting through the noise and driving real results.

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Zahra Nurmohamed

Zahra Nurmohamed

Marissa Freeman

Marissa Freeman

#Social Media#PPC#Paid Social#Performance Marketing#Thought Leadership

Webinar Recording Now Available: “The Digital Power Couple and The Messy Middle: Navigating the Marketing Funnel”

We’re excited to share the recording of our recent webinar, "The Digital Power Couple and The Messy Middle: Navigating the Marketing Funnel." In this session, we explored optimising customer journeys across the funnel and discussed strategies to streamline the often chaotic "Messy Middle."

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Zahra Nurmohamed

Zahra Nurmohamed

Ginny Gilmour

Ginny Gilmour

#PPC#Paid Social#Performance Marketing#Thought Leadership

Webinar Insights and Key Takeaways: The Digital Power Couple and The Messy Middle

If you missed it, here are the key takeaways and insights from our recent webinar, The Digital Power Couple and The Messy Middle: Navigating the Marketing Funnel". We explored actionable strategies to optimise the customer journey—from awareness to conversion—and how to address the often chaotic “Messy Middle.”

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Marissa Freeman

Marissa Freeman

#Digital#Performance Marketing#Digital Strategy#Thought Leadership

Director’s Digest: Maximising the Power of the Google Full-Funnel Suite

Brought to you by Marissa Freeman, Director of Client Success, this edition of our Director's Digest delves into the transformative power of the Google Full-Funnel Suite. Explore how this integrated approach, encompassing YouTube, Google Discover, Gmail, the Google Display Network and Search, can unify your marketing efforts to create a cohesive and dynamic customer journey. By leveraging shared audience data and insights across these platforms, you can enhance engagement, optimise targeting, and drive conversions like never before. Discover how to stay relevant and visible in the ever-evolving digital space with a strategy that adapts to your audience's unpredictable paths.

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