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Lorenzo Brach del Prever

Lorenzo Brach del Prever

#Social Media#Digital#Performance Marketing#Thought Leadership

The Ultimate Enemies to Allies Trope - Meta & TikTok

Brought to you by Lorenzo Brach del Prever, Head of Performance, this Director’s Digest delves into how Meta and TikTok, usually seen as competitors, are actually a perfect pair. While TikTok brings viral, trend-driven awareness to the table, Meta excels at targeting and conversions. Together, they form a powerful full-funnel strategy. TikTok grabs attention and Meta turns it into action. In today’s crowded digital space, using both platforms is essential to cutting through the noise and driving real results.

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Zahra Nurmohamed

Zahra Nurmohamed

Marissa Freeman

Marissa Freeman

#Social Media#PPC#Paid Social#Performance Marketing#Thought Leadership

Webinar Recording Now Available: “The Digital Power Couple and The Messy Middle: Navigating the Marketing Funnel”

We’re excited to share the recording of our recent webinar, "The Digital Power Couple and The Messy Middle: Navigating the Marketing Funnel." In this session, we explored optimising customer journeys across the funnel and discussed strategies to streamline the often chaotic "Messy Middle."

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Ginny Gilmour

Ginny Gilmour

#Sustainable Visibility#Social Media#Paid Social#Digital#Agencies

Back To The Future of Digital Advertising

Digital advertising has seen a remarkable transformation in recent years, evolving from basic banner ads to the sophisticated, AI-powered biddable advertising platforms we see today. As a leader in performance marketing and digital advertising, Fingo is at the forefront of this evolution, helping businesses navigate the complexities of digital marketing strategies.

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Ginny Gilmour

Ginny Gilmour

#Social Media#Paid Social#Digital#Performance Creative#Performance Marketing#Growth Driven Design#Website design#Digital Strategy

Google Knows You’re Cheating!

... With your creative imagery. The development and use of AI have revolutionised the creative industry, allowing users to generate images and content effortlessly. However, as AI-generated images have become bountiful and more mainstream, so have the concerns about authenticity and the potential for misuse. This blog dives into the problems with AI-generated images and why expertly designed, unique creatives tailored to your brand are crucial for authenticity, consistency and Google rankings.

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