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SEO & AI Industry Update
What January’s Changes Mean for Your Brand January reinforced a clear pattern. AI-led discovery is becoming a productised infrastructure, not a novelty, and that changes what “visibility” means for brands. AI shopping capabilities are expanding across major platforms Impacts for brands For e-commerce brands, visibility increasingly depends on how clearly AI systems can interpret product…
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SEO & AI Industry Update
December Industry Update December exposed the pressure points in modern search. Rankings shifted as Google completed its core update and confirmed that smaller, unannounced updates now run constantly. At the same time, AI Mode accelerated. More answers, more decisions, and more product evaluation now happen inside Google before a click. The impact is clear. Visibility…
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Property Sector Marketing Insight: What the Autumn Budget Really Means for Your Audience, Your Funnel and Your Visibility
Property Sector Insights The Autumn Budget was announced last month, and today we are examining it through the lens of property sector marketing, as this announcement will influence how your buyers think, search, and decide over the next twelve months. This is not a tax breakdown. This is a view into how the Budget changes…
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SEO & AI Industry Update
November Update Search moved again in November. Google pushed harder into AI-led results, expanded answer-style summaries at the top of results pages, and caused some visible ranking swings as those systems were tuned in real-time search. For most people, this still feels like “using Google as normal”. In practice, more of the early journey now…
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The Changes in User Behaviour for Search
How AI Has Shaped Search Behaviour For more than 20 years, Google has dictated how people discover information online. But that behaviour is changing fast. AI (overviews, large language models (LLMs), and conversational tools) are redefining how people ask questions, interpret answers, and make decisions. Google still dominates discovery, but the way users engage with…
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SEO & AI Monthly Industry Update
Search continues to change fast. Google’s AI Overviews are reshaping visibility, businesses are racing to invest in AI SEO, and large language models are starting to influence conversions and commerce directly. Here’s what you need to know this month.
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Prism: Our Answer to the AI Visibility Problem
At Fingo, we’ve always helped brands succeed through digital innovation and anticipating the next wave of change. Today, that wave is AI-driven search, visibility, and discoverability. AI means that how people search has changed more dramatically than ever since the move to mobile. People no longer just “Google it.” They now turn to AI assistants…
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SEO & AI Monthly Industry Update
Industry Update September brought some of the biggest search and advertising changes we’ve seen all year, from major government rulings affecting Google to big updates in how websites are measured and ranked. If your business relies on Google for traffic or sales, these shifts will shape how people find and interact with you online. Google…
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SEO & AI Update: What Every Brand Needs to Know Right Now
This update addresses the fast-changing search and AI landscape. From Google updates to AI-driven content and platforms like Reddit, these developments can impact your brand’s visibility, traffic, and reputation…
