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Marissa Freeman

Marissa Freeman

#Sustainable Visibility#PPC#SEO#Digital Strategy#Thought Leadership

SEO and Paid Search, Two Sides of the Same Coin

Brought to you by Marissa Freeman, Director of Client Success, this edition of our Director's Digest highlights why SEO and Paid Search are two sides of the same coin, not competing strategies. While SEO builds long-term authority and visibility, Paid Search delivers immediate results and protects your brand from competitors. Together, they create a seamless approach to dominating search results, with Paid Search accelerating SEO efforts and SEO sustaining results beyond campaign budgets. In today's competitive digital space, integrating these strategies is essential for maximising visibility, driving traffic and achieving measurable growth.

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Nick Shilton

Nick Shilton

#Digital#News#SEO#Performance Websites#User Experience

SEO Roundup: Artificial Intelligence In The Digital World

AI is taking over the digital world and SEO is feeling the impact. From skyrocketing daily searches to plummeting click-through rates, the rules of the game are changing fast. But that’s not all—Google’s new AI overview could be slashing your organic traffic by 30%! In this blog, we dive into what AI means for your SEO strategy, the risks of mass-producing AI content, and how you can still come out on top. With the latest updates on Google’s Core Update and ranking glitch, this is a must-read for anyone wanting to stay ahead of the SEO curve.

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Tim Richards

Tim Richards

Nick Shilton

Nick Shilton

#News#SEO

Google Search API Leak: What Do We Know?

Imagine you walk into a restaurant and, instead of a menu, you are given a list of all the ingredients that the kitchen uses. You know what could be going into the meal but you don’t exactly know what the recipes will be. This is essentially what has happened with the recent leak of Google Search's Content Warehouse API documentation. Google has stated, though, that there is a lot of missing context from this leak.

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Tim Richards

Tim Richards

#News#SEO#Digital Strategy

Using Performance SEO to Capitalise on Your Healthy Website

At its core, all SEO activity aims to improve the visibility of a website in order to bring in more qualified traffic which then can convert into leads. Beyond this, there are specific actions that can be carried out to significantly increase a website’s ability to climb to the top of the SERPs (Search Engine Results Pages) for their chosen keywords and hit their desired business targets.

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