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Marissa Freeman

Marissa Freeman

#Sustainable Visibility#PPC#SEO#Digital Strategy#Thought Leadership

SEO and Paid Search, Two Sides of the Same Coin

Brought to you by Marissa Freeman, Director of Client Success, this edition of our Director's Digest highlights why SEO and Paid Search are two sides of the same coin, not competing strategies. While SEO builds long-term authority and visibility, Paid Search delivers immediate results and protects your brand from competitors. Together, they create a seamless approach to dominating search results, with Paid Search accelerating SEO efforts and SEO sustaining results beyond campaign budgets. In today's competitive digital space, integrating these strategies is essential for maximising visibility, driving traffic and achieving measurable growth.

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Zahra Nurmohamed

Zahra Nurmohamed

Marissa Freeman

Marissa Freeman

#Social Media#PPC#Paid Social#Performance Marketing#Thought Leadership

Webinar Recording Now Available: “The Digital Power Couple and The Messy Middle: Navigating the Marketing Funnel”

We’re excited to share the recording of our recent webinar, "The Digital Power Couple and The Messy Middle: Navigating the Marketing Funnel." In this session, we explored optimising customer journeys across the funnel and discussed strategies to streamline the often chaotic "Messy Middle."

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Zahra Nurmohamed

Zahra Nurmohamed

Ginny Gilmour

Ginny Gilmour

#PPC#Paid Social#Performance Marketing#Thought Leadership

Webinar Insights and Key Takeaways: The Digital Power Couple and The Messy Middle

If you missed it, here are the key takeaways and insights from our recent webinar, The Digital Power Couple and The Messy Middle: Navigating the Marketing Funnel". We explored actionable strategies to optimise the customer journey—from awareness to conversion—and how to address the often chaotic “Messy Middle.”

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Zahra Nurmohamed

Zahra Nurmohamed

Ginny Gilmour

Ginny Gilmour

#PPC#Paid Social#Digital#News#Thought Leadership

Webinar -  The Digital Power Couple and The Messy Middle: Navigating the Marketing Funnel

Following the success of our first webinar, "Under the Bonnet of a Biddable Campaign: Decoding Performance Marketing," we are excited to invite you to the next instalment in our series. This time, we're diving deeper into the strategic use of paid advertising to drive results at each stage of the marketing funnel. If you're looking to elevate your digital marketing game, this is an event you won't want to miss.

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Yulia

Yulia

#PPC#Paid Social#Digital#Performance Creative#Performance Marketing

Combatting Ad Fatigue: How to Develop a Performance-Creative Strategy to Keep Audiences Engaged and Switched On

It's not uncommon for ad campaigns to hit a performance plateau, which can often stem from your target audience feeling a bit "seen it all before" with the ads bombarding them. In some cases, we mean this literally. Your target audience may have seen your brand's ad so often that they grow sick of it. Enter the realm of ad fatigue.

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