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Lorenzo Brach del Prever

Lorenzo Brach del Prever

#Performance Marketing#Digital Strategy#Thought Leadership

Playtime is Over! Budgets Have Changed, and So Must Your Board’s Budget Decision-Making Process

With Labour’s housing pledge and the rise of hybrid working, competition in the property and flexible working sectors has never been fiercer. More buyers in the market mean more opportunities—but only for those who can reach them effectively. Rigid marketing budgets and broad-brush strategies won’t cut it in this fast-moving space. Brands that thrive will be those that adapt quickly, using real-time data and AI-driven insights to optimise spend and maximise impact.

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Lorenzo Brach del Prever

Lorenzo Brach del Prever

#Social Media#Digital#Performance Marketing#Thought Leadership

The Ultimate Enemies to Allies Trope - Meta & TikTok

Brought to you by Lorenzo Brach del Prever, Head of Performance, this Director’s Digest delves into how Meta and TikTok, usually seen as competitors, are actually a perfect pair. While TikTok brings viral, trend-driven awareness to the table, Meta excels at targeting and conversions. Together, they form a powerful full-funnel strategy. TikTok grabs attention and Meta turns it into action. In today’s crowded digital space, using both platforms is essential to cutting through the noise and driving real results.

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Zahra Nurmohamed

Zahra Nurmohamed

Marissa Freeman

Marissa Freeman

#Social Media#PPC#Paid Social#Performance Marketing#Thought Leadership

Webinar Recording Now Available: “The Digital Power Couple and The Messy Middle: Navigating the Marketing Funnel”

We’re excited to share the recording of our recent webinar, "The Digital Power Couple and The Messy Middle: Navigating the Marketing Funnel." In this session, we explored optimising customer journeys across the funnel and discussed strategies to streamline the often chaotic "Messy Middle."

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Zahra Nurmohamed

Zahra Nurmohamed

Ginny Gilmour

Ginny Gilmour

#PPC#Paid Social#Performance Marketing#Thought Leadership

Webinar Insights and Key Takeaways: The Digital Power Couple and The Messy Middle

If you missed it, here are the key takeaways and insights from our recent webinar, The Digital Power Couple and The Messy Middle: Navigating the Marketing Funnel". We explored actionable strategies to optimise the customer journey—from awareness to conversion—and how to address the often chaotic “Messy Middle.”

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Marissa Freeman

Marissa Freeman

#Digital#Performance Marketing#Digital Strategy#Thought Leadership

Director’s Digest: Maximising the Power of the Google Full-Funnel Suite

Brought to you by Marissa Freeman, Director of Client Success, this edition of our Director's Digest delves into the transformative power of the Google Full-Funnel Suite. Explore how this integrated approach, encompassing YouTube, Google Discover, Gmail, the Google Display Network and Search, can unify your marketing efforts to create a cohesive and dynamic customer journey. By leveraging shared audience data and insights across these platforms, you can enhance engagement, optimise targeting, and drive conversions like never before. Discover how to stay relevant and visible in the ever-evolving digital space with a strategy that adapts to your audience's unpredictable paths.

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Ginny Gilmour

Ginny Gilmour

#Social Media#Paid Social#Digital#Performance Creative#Performance Marketing#Growth Driven Design#Website design#Digital Strategy

Google Knows You’re Cheating!

... With your creative imagery. The development and use of AI have revolutionised the creative industry, allowing users to generate images and content effortlessly. However, as AI-generated images have become bountiful and more mainstream, so have the concerns about authenticity and the potential for misuse. This blog dives into the problems with AI-generated images and why expertly designed, unique creatives tailored to your brand are crucial for authenticity, consistency and Google rankings.

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Yulia

Yulia

#PPC#Paid Social#Digital#Performance Creative#Performance Marketing

Combatting Ad Fatigue: How to Develop a Performance-Creative Strategy to Keep Audiences Engaged and Switched On

It's not uncommon for ad campaigns to hit a performance plateau, which can often stem from your target audience feeling a bit "seen it all before" with the ads bombarding them. In some cases, we mean this literally. Your target audience may have seen your brand's ad so often that they grow sick of it. Enter the realm of ad fatigue.

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