We’re excited to share the recording of our recent webinar, "The Digital Power Couple and The Messy Middle: Navigating the Marketing Funnel." In this session, we explored optimising customer journeys across the funnel and discussed strategies to streamline the often chaotic "Messy Middle."
Read full postIf you missed it, here are the key takeaways and insights from our recent webinar, The Digital Power Couple and The Messy Middle: Navigating the Marketing Funnel". We explored actionable strategies to optimise the customer journey—from awareness to conversion—and how to address the often chaotic “Messy Middle.”
Read full postFollowing the success of our first webinar, "Under the Bonnet of a Biddable Campaign: Decoding Performance Marketing," we are excited to invite you to the next instalment in our series. This time, we're diving deeper into the strategic use of paid advertising to drive results at each stage of the marketing funnel. If you're looking to elevate your digital marketing game, this is an event you won't want to miss.
Read full postDigital advertising has seen a remarkable transformation in recent years, evolving from basic banner ads to the sophisticated, AI-powered biddable advertising platforms we see today. As a leader in performance marketing and digital advertising, Fingo is at the forefront of this evolution, helping businesses navigate the complexities of digital marketing strategies.
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#Social Media#Paid Social#Digital#Performance Creative#Performance Marketing#Growth Driven Design#Website design#Digital Strategy
... With your creative imagery. The development and use of AI have revolutionised the creative industry, allowing users to generate images and content effortlessly. However, as AI-generated images have become bountiful and more mainstream, so have the concerns about authenticity and the potential for misuse. This blog dives into the problems with AI-generated images and why expertly designed, unique creatives tailored to your brand are crucial for authenticity, consistency and Google rankings.
Read full postIt's not uncommon for ad campaigns to hit a performance plateau, which can often stem from your target audience feeling a bit "seen it all before" with the ads bombarding them. In some cases, we mean this literally. Your target audience may have seen your brand's ad so often that they grow sick of it. Enter the realm of ad fatigue.
Read full postMany of you may be aware that earlier in January, we along with all Facebook agency partners were informed with little notice that there was an imminent and significant restriction in the way advertisers could target customers and audiences.
Read full postAn in-depth look at why you should involve your developers with your paid media advertising campaigns. Reduce your CPA and boost your conversions!
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