In an exciting move to further embrace the future of digital marketing, Fingo is excited to introduce The Digital Deep Dives, our new podcast series co-hosted by AI-powered colleagues Brooke and Jax. This podcast showcases how we're leveraging AI technology to present our expertise while remaining firmly in control of creating the content behind each episode.
Read full postAI is taking over the digital world and SEO is feeling the impact. From skyrocketing daily searches to plummeting click-through rates, the rules of the game are changing fast. But that’s not all—Google’s new AI overview could be slashing your organic traffic by 30%! In this blog, we dive into what AI means for your SEO strategy, the risks of mass-producing AI content, and how you can still come out on top. With the latest updates on Google’s Core Update and ranking glitch, this is a must-read for anyone wanting to stay ahead of the SEO curve.
Read full postFollowing the success of our first webinar, "Under the Bonnet of a Biddable Campaign: Decoding Performance Marketing," we are excited to invite you to the next instalment in our series. This time, we're diving deeper into the strategic use of paid advertising to drive results at each stage of the marketing funnel. If you're looking to elevate your digital marketing game, this is an event you won't want to miss.
Read full postBrought to you by Marissa Freeman, Director of Client Success, this edition of our Director's Digest delves into the implications of Consent Mode for your website and why failing to implement it could severely hinder your marketing efforts. Launched by Google in 2020, Consent Mode has transformed from a helpful tool to an absolute necessity for businesses aiming to thrive amidst stringent data privacy regulations and growing consumer awareness. But why is it so crucial now, and what happens if you neglect it?
Read full postImagine you walk into a restaurant and, instead of a menu, you are given a list of all the ingredients that the kitchen uses. You know what could be going into the meal but you don’t exactly know what the recipes will be. This is essentially what has happened with the recent leak of Google Search's Content Warehouse API documentation. Google has stated, though, that there is a lot of missing context from this leak.
Read full postIn the ongoing battle between humans and robots, or in the marketing world, humans vs AI, it seems the score might be 1-0 in favour of humans. The Willy Wonka Experience in Glasgow, marketed solely using AI, left customers outraged and demanding refunds when the events reality fell far short of the promises made by the AI-driven marketing campaign, resulting in damage to the brand's reputation. This situation clearly highlights one thing: authenticity in marketing matters. AI can be a useful tool to crunch numbers, but when it comes to creativity, it's probably best to leave it to the humans to create content that actually resonates with both your brand and your customers.
Read full postFailure to have a Consent Mode-enabled cookie banner in place will have a catastrophic impact on your company's Google Ads. If by 6 March 2024, Google Consent Mode is not enabled, Google will block analytics for all ads in a company's Google stack. Additionally, the ICO strongly urges companies to act now to ensure their cookie banners comply to avoid penalties. For serious breaches of data protection principles, the ICO can issue fines of up to £17.5 million or 4% of a company's annual worldwide turnover, whichever is higher.
Read full postAt its core, all SEO activity aims to improve the visibility of a website in order to bring in more qualified traffic which then can convert into leads. Beyond this, there are specific actions that can be carried out to significantly increase a website’s ability to climb to the top of the SERPs (Search Engine Results Pages) for their chosen keywords and hit their desired business targets.
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