Digital advertising has seen a remarkable transformation in recent years, evolving from basic banner ads to the sophisticated, AI-powered biddable advertising platforms we see today. As a leader in performance marketing and digital advertising, Fingo is at the forefront of this evolution, helping businesses navigate the complexities of digital marketing strategies.
Read full postYou have likely heard the term ‘Google Core Update’ before, but what does it mean and why does it matter? Let's look at the most recent core update and how it is impacting your business via your website ranking.
Read full postIn the ongoing battle between humans and robots, or in the marketing world, humans vs AI, it seems the score might be 1-0 in favour of humans. The Willy Wonka Experience in Glasgow, marketed solely using AI, left customers outraged and demanding refunds when the events reality fell far short of the promises made by the AI-driven marketing campaign, resulting in damage to the brand's reputation. This situation clearly highlights one thing: authenticity in marketing matters. AI can be a useful tool to crunch numbers, but when it comes to creativity, it's probably best to leave it to the humans to create content that actually resonates with both your brand and your customers.
Read full postFailure to have a Consent Mode-enabled cookie banner in place will have a catastrophic impact on your company's Google Ads. If by 6 March 2024, Google Consent Mode is not enabled, Google will block analytics for all ads in a company's Google stack. Additionally, the ICO strongly urges companies to act now to ensure their cookie banners comply to avoid penalties. For serious breaches of data protection principles, the ICO can issue fines of up to £17.5 million or 4% of a company's annual worldwide turnover, whichever is higher.
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#Social Media#Paid Social#Digital#Performance Creative#Performance Marketing#Growth Driven Design#Website design#Digital Strategy
... With your creative imagery. The development and use of AI have revolutionised the creative industry, allowing users to generate images and content effortlessly. However, as AI-generated images have become bountiful and more mainstream, so have the concerns about authenticity and the potential for misuse. This blog dives into the problems with AI-generated images and why expertly designed, unique creatives tailored to your brand are crucial for authenticity, consistency and Google rankings.
Read full postIt's not uncommon for ad campaigns to hit a performance plateau, which can often stem from your target audience feeling a bit "seen it all before" with the ads bombarding them. In some cases, we mean this literally. Your target audience may have seen your brand's ad so often that they grow sick of it. Enter the realm of ad fatigue.
Read full postIf you love acronyms as much as we love talking about ROAS and ROI this is the blog for you! ROAS and ROI are key metrics when understanding the success of your digital marketing strategy. To find out if your strategy is on the right track we have detailed what these metrics actually are what how they can be improved.
Read full postThese days, the journey to finding your perfect digital agency can feel much like the journey to finding your perfect romantic partner. You hope to have a relationship built on trust, connection and shared goals - and yet you can find yourself running through a string of bad dates where you get stood up, ghosted… and maybe even cheated on!
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