This first instalment in our three-part AI blog series explores the technological milestones that have fundamentally redefined human society. Each era has sparked concerns, disrupted livelihoods and changed how we perceive the world. Yet, with each new era, humanity has adapted and thrived. The rise of AI can be seen not as an unprecedented leap into the unknown but as a continuation of this long-standing tradition of progress.
Read full postIn an exciting move to further embrace the future of digital marketing, Fingo is excited to introduce The Digital Deep Dives, our new podcast series co-hosted by AI-powered colleagues Brooke and Jax. This podcast showcases how we're leveraging AI technology to present our expertise while remaining firmly in control of creating the content behind each episode.
Read full postDo you have a website hosted by WP Engine, or was your website built using WordPress? If so, your website could be at serious risk, and you need to act fast. Ongoing developments may affect your site’s security, functionality, and performance, so it’s crucial to stay informed and take action now. Email us at marketing@fingo.co.uk to protect your website today.
Read full postBrought to you by Lorenzo Brach del Prever, Head of Performance, this Director’s Digest delves into how Meta and TikTok, usually seen as competitors, are actually a perfect pair. While TikTok brings viral, trend-driven awareness to the table, Meta excels at targeting and conversions. Together, they form a powerful full-funnel strategy. TikTok grabs attention and Meta turns it into action. In today’s crowded digital space, using both platforms is essential to cutting through the noise and driving real results.
Read full postAI is taking over the digital world and SEO is feeling the impact. From skyrocketing daily searches to plummeting click-through rates, the rules of the game are changing fast. But that’s not all—Google’s new AI overview could be slashing your organic traffic by 30%! In this blog, we dive into what AI means for your SEO strategy, the risks of mass-producing AI content, and how you can still come out on top. With the latest updates on Google’s Core Update and ranking glitch, this is a must-read for anyone wanting to stay ahead of the SEO curve.
Read full postBrought to you by Marissa Freeman, Director of Client Success, this edition of our Director's Digest delves into the transformative power of the Google Full-Funnel Suite. Explore how this integrated approach, encompassing YouTube, Google Discover, Gmail, the Google Display Network and Search, can unify your marketing efforts to create a cohesive and dynamic customer journey. By leveraging shared audience data and insights across these platforms, you can enhance engagement, optimise targeting, and drive conversions like never before. Discover how to stay relevant and visible in the ever-evolving digital space with a strategy that adapts to your audience's unpredictable paths.
Read full postFollowing the success of our first webinar, "Under the Bonnet of a Biddable Campaign: Decoding Performance Marketing," we are excited to invite you to the next instalment in our series. This time, we're diving deeper into the strategic use of paid advertising to drive results at each stage of the marketing funnel. If you're looking to elevate your digital marketing game, this is an event you won't want to miss.
Read full postBrought to you by Marissa Freeman, Director of Client Success, this edition of our Director's Digest delves into the implications of Consent Mode for your website and why failing to implement it could severely hinder your marketing efforts. Launched by Google in 2020, Consent Mode has transformed from a helpful tool to an absolute necessity for businesses aiming to thrive amidst stringent data privacy regulations and growing consumer awareness. But why is it so crucial now, and what happens if you neglect it?
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