Digital advertising has seen a remarkable transformation in recent years, evolving from basic banner ads to the sophisticated, AI-powered biddable advertising platforms we see today. As a leader in performance marketing and digital advertising, Fingo is at the forefront of this evolution, helping businesses navigate the complexities of digital marketing strategies.
Read full postIn the ongoing battle between humans and robots, or in the marketing world, humans vs AI, it seems the score might be 1-0 in favour of humans. The Willy Wonka Experience in Glasgow, marketed solely using AI, left customers outraged and demanding refunds when the events reality fell far short of the promises made by the AI-driven marketing campaign, resulting in damage to the brand's reputation. This situation clearly highlights one thing: authenticity in marketing matters. AI can be a useful tool to crunch numbers, but when it comes to creativity, it's probably best to leave it to the humans to create content that actually resonates with both your brand and your customers.
Read full postThese days, the journey to finding your perfect digital agency can feel much like the journey to finding your perfect romantic partner. You hope to have a relationship built on trust, connection and shared goals - and yet you can find yourself running through a string of bad dates where you get stood up, ghosted… and maybe even cheated on!
Read full postFingo has been a Facebook Partner for some time, we are thrilled to have been approved as Facebook Preferred Agency Partners.
Read full postIn the first ‘Get To Know…’, our Head of Social Lorenzo Brach del Prever talks us through what his role includes and what an average day looks like.
Read full postHistorically, Fingo relied on Google Pagespeed Insights as its go-to tool for testing a website’s speed and wider technical performance but due to the results giving inconsistent scores and sometimes vague recommendations we migrated to GTmetrix.
Read full postIn early December, Fingo were invited to attend a workshop hosted by and housed at Google HQ. Fingo were one of ten agencies invited to explore what the future of online marketing platforms involves.
Read full postFingo recognised for excellence and growth potential by Google UK.
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