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Nick Shilton

Nick Shilton

#Digital#News#SEO#Performance Websites#User Experience

SEO Roundup: Artificial Intelligence In The Digital World

AI is taking over the digital world and SEO is feeling the impact. From skyrocketing daily searches to plummeting click-through rates, the rules of the game are changing fast. But that’s not all—Google’s new AI overview could be slashing your organic traffic by 30%! In this blog, we dive into what AI means for your SEO strategy, the risks of mass-producing AI content, and how you can still come out on top. With the latest updates on Google’s Core Update and ranking glitch, this is a must-read for anyone wanting to stay ahead of the SEO curve.

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Marissa Freeman

Marissa Freeman

#Digital#Performance Marketing#Digital Strategy#Thought Leadership

Director’s Digest: Maximising the Power of the Google Full-Funnel Suite

Brought to you by Marissa Freeman, Director of Client Success, this edition of our Director's Digest delves into the transformative power of the Google Full-Funnel Suite. Explore how this integrated approach, encompassing YouTube, Google Discover, Gmail, the Google Display Network and Search, can unify your marketing efforts to create a cohesive and dynamic customer journey. By leveraging shared audience data and insights across these platforms, you can enhance engagement, optimise targeting, and drive conversions like never before. Discover how to stay relevant and visible in the ever-evolving digital space with a strategy that adapts to your audience's unpredictable paths.

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Zahra Nurmohamed

Zahra Nurmohamed

Ginny Gilmour

Ginny Gilmour

#PPC#Paid Social#Digital#News#Thought Leadership

Webinar -  The Digital Power Couple and The Messy Middle: Navigating the Marketing Funnel

Following the success of our first webinar, "Under the Bonnet of a Biddable Campaign: Decoding Performance Marketing," we are excited to invite you to the next instalment in our series. This time, we're diving deeper into the strategic use of paid advertising to drive results at each stage of the marketing funnel. If you're looking to elevate your digital marketing game, this is an event you won't want to miss.

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Marissa Freeman

Marissa Freeman

#Digital#News#Digital Strategy#Website Development#Performance Websites

Director’s Digest: The Critical Need for Consent Mode in Modern Marketing

Brought to you by Marissa Freeman, Director of Client Success, this edition of our Director's Digest delves into the implications of Consent Mode for your website and why failing to implement it could severely hinder your marketing efforts. Launched by Google in 2020, Consent Mode has transformed from a helpful tool to an absolute necessity for businesses aiming to thrive amidst stringent data privacy regulations and growing consumer awareness. But why is it so crucial now, and what happens if you neglect it?

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Marissa Freeman

Marissa Freeman

Ginny Gilmour

Ginny Gilmour

Webinar Insights and Key Takeaways Under the Bonnet of a Biddable Campaign: Decoding Performance Marketing

Yesterday, we hosted an engaging webinar titled "Under the Bonnet of a Biddable Campaign: Decoding Performance Marketing." Our Director of Client Success, Marissa Freeman, and our Head of Performance, Lorenzo Brach del Prever, presented the session with actionable strategies and practical knowledge. Here's a recap of the key takeaways.

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Tim Richards

Tim Richards

Nick Shilton

Nick Shilton

#News#SEO

Google Search API Leak: What Do We Know?

Imagine you walk into a restaurant and, instead of a menu, you are given a list of all the ingredients that the kitchen uses. You know what could be going into the meal but you don’t exactly know what the recipes will be. This is essentially what has happened with the recent leak of Google Search's Content Warehouse API documentation. Google has stated, though, that there is a lot of missing context from this leak.

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Simon Mellodew

Simon Mellodew

Marissa Freeman

Marissa Freeman

#Growth Driven Design#Website design#Website Development#Performance Websites#User Experience

Webinar Video Recording: Making Every Website Visit Count Your Cost-Effective Website Revamp

We're thrilled to announce that our recent webinar, Making Every Website Visit Count: Your Cost-Effective Website Revamp, was a great success! For those who couldn't attend or want to revisit the invaluable tips and insights, we've got you covered with a link to the video recording.

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