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Prism: Our Answer to the AI Visibility Problem
At Fingo, we’ve always helped brands succeed through digital innovation and anticipating the next wave of change. Today, that wave is AI-driven search, visibility, and discoverability. AI means that how people search has changed more dramatically than ever since the…
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SEO & AI Monthly Industry Update
Industry Update September brought some of the biggest search and advertising changes we’ve seen all year, from major government rulings affecting Google to big updates in how websites are measured and ranked. If your business relies on Google for traffic…
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Paid Advertising Industry Update
Industry Updates This month’s paid advertising update covers key developments from Google Ads, from quiet pricing changes to smarter AI reporting and the return of local card-based ads. These shifts continue to blend automation, AI visibility, and local presence, shaping…
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SEO & AI Update: What Every Brand Needs to Know Right Now
This update addresses the fast-changing search and AI landscape. From Google updates to AI-driven content and platforms like Reddit, these developments can impact your brand’s visibility, traffic, and reputation…
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Google’s AI Mode Goes Mainstream
If you’ve searched for something on Google lately, you might have spotted a new option: a little prompt that says “Dive deeper in AI Mode.” This isn’t just a flashy extra button. It’s part of a major shift in how…
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Google Is Now Indexing Instagram Content
In a move that significantly impacts digital visibility, Google is now indexing Instagram content from public Business and Creator accounts. Reels, images, carousels, videos, captions, and hashtags can now appear in Google search results, expanding discoverability far beyond the Instagram…
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SEO for AI: Keep Calm and Stick to the Fundamentals
There’s been a surge in speculation about how AI is transforming the world, our lives, our work, and, crucially, organic search. Just a couple of weeks ago, we wrote about the legal battle between Google and OpenAI, a messy tug-of-war…
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Google vs OpenAI: The Battle That’s Rewriting How the Internet Works
Google didn’t just create the world’s most used search engine; it built a system that influenced how websites are built, products are found, and businesses communicate online. It became the invisible (and iconically visible) layer between every question and every…
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How We Drive Measurable Results in the Asset Management & Financial Sector
For marketing leads in the financial services sector, you know marketing isn’t just about generating clicks, it’s about building trust. A single misstep in compliance can erode your credibility, and failing to engage your niche audience can leave your brand…
What’s New & What Works
From platform updates and performance tips to industry commentary and campaign strategy, our insights help you make smarter decisions. No jargon, just practical thinking from the people behind the work.
