It would be hard not to notice the extent of change our everyday lives are currently adjusting to. The outside world is closed off and we’re left to draw our enlightenment from online personalities and zoom calls. Although we’re hoping for a return to ‘normality’ there is a notion towards a change in behaviour...
Read full postFollowing the most recent government guidelines on COVID-19, we would like to reassure you that we remain committed to providing the service and support that our clients have come to expect.
Read full postRemarketing (or retargeting) is a strategy that focuses on serving ads to people who have already taken a certain action, whether it’s visiting a particular landing page, clicking a specific ad etc. by using cookies in a user’s browser.
Read full postLast year, some of our team were invited to Google HQ to discuss the future of paid online marketing. The key message of the day was automation and how it was going to impact our campaigns. 5 months later, how is it going?
Read full postLast month, Google released a broad core algorithm update. The 'March 2019 Core Update’ is largely believed to be a follow up to Google’s previous update, known as ‘Medic’ , but what does this mean for your brand?
Read full postIn the first ‘Get To Know…’, our Head of Social Lorenzo Brach del Prever talks us through what his role includes and what an average day looks like.
Read full postIn the wake of the Oscars, we turn our attention to the role of video in online marketing. The rise of video marketing has taken platforms such as Facebook and LinkedIn by storm. Now more than ever, the consumer demands video and these platforms are encouraging users to give it to them.
Read full postOver the past few years, we have all seen the impact that social media campaigns can have. Paid social is becoming a valuable tool but is it vital? In a word, yes. But which is the right one for you?
Read full post
