As scary as social media may seem, it’s not going away anytime soon. If anything, it’s only getting bigger and marketing companies are investing more in to their Social Media Marketing. If you want to be where you’re consumers are, the best thing you can do is make sure that you’re active on Social Media. If you’re still not convinced, here’s how Social Media can benefit your business.
Social Media Marketing is the process of using social media platforms such as Facebook and Twitter to gaining website traffic or attention to your brand or business. This usually centres efforts on creating content that attracts attention and encourages readers to share – boosting brand awareness. At Fingo, we like to think of Social Media Marketing as an additional channel to expose your business, and so, we try to think of it less as a sales tool and more as an extension of your business itself.
• Connect – Enables members to link up and communicate directly with the brand or business
• Share - Distribute information or knowledge to their connections and the community
• Collaborate and Listen - Enable members to generate knowledge or best practice information through open interaction with their connections in the community
At Fingo, we see social media as real estate - the more properties you own, the more surface area you cover. Studies have shown that social media can increase web traffic by up to 44%. This means your business is more likely to appear for a wider range of search terms making you more visible to potential new customers.
Google does not award on level of traffic or a large increase - they reward on consistent traffic and so social media is an excellent way of maintaining a steady level of traffic even with seasonal trends which can’t always be helped. For example, 3 pieces of blog content a month means you are x3 more likely to get seen a week by potential customers and clients.
10 years ago, there were less than 1 million active users on social media. Today there is an estimated 1 billion. Facebook alone have 1 billion active users, with 50% of those logging in on their mobile phones every single day. So, to put it plainly, social media is for everyone.
Despite the common opinion that social media is intended for younger generations, a recent study by Jakob Nielson concluded that it is largely dominated by the 35 – 44 age groups; making up 25% of all social media users. In fact, he also found that…
• 64% of Twitter’s users are aged 35 or older
• 61% of Facebooks’ users are aged 35 or older
• The average social network user is 37 years old
• Linkedin, with its business focus, has a predictably high average - age 44
But it’s not just thinking about right now. In a few years’ time, younger generations are going to fall within the same age bracket and so it’s important to always stay one step ahead of your audience.
To find out more about how Social Media Marketing could benefit your business, you can contact Fingo via our enquiries page or email us at hello@fingo.co.uk.